Digital Marketing Course at The Rank

Unleash Your Online Success

Join our 2-month live online Digital Marketing Course and kickstart your career with hands-on training from industry experts. Our comprehensive program includes internship and placement support to ensure you gain real-world experience and job-ready skills.

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Duration

2 Months

Learning format

Live Instructor Led Training

Benefit

Placement Assistance

Internship

9+ Certificates

We have received loved everywhere we could have.

About Digital Marketing Course

Our Digital Marketing Course is designed for anyone looking to start a career in digital marketing. Whether you’re a graduate, undergraduate, or entrepreneur, this course will provide you with the skills and knowledge you need to succeed in the digital marketing field.

Who Should Enroll?

Marketing Professionals: Enhance your marketing skills with our digital marketing course and reach a wider audience.

Entrepreneurs and Small Business Owners: Gain the tools to manage your digital presence and run effective marketing campaigns.

Aspiring Digital Marketers: Build a strong foundation in digital marketing to kickstart your career.

Graduates and Students: Boost your resume and job prospects with essential digital marketing skills.

Career Switchers: Transition smoothly into the digital marketing industry with our comprehensive course.

Topics Covered in the Digital Marketing course

Introduction to Digital Marketing
Social Media Management
Instagram for Business
Building LinkedIn Profile/Page and Marketing
Landing Page Creation
Lead Management & Automation
Email, WhatsApp, and SMS Marketing
Facebook and Instagram Ads
SEO Content Writing
Website Building using WordPress
E-commerce Website Design
E-commerce Website Design
Search Engine Optimization (SEO)
Paid Marketing using Google and Bing
Web Design Skills using Canva
Freelancing Tips and Tricks
Affiliate Marketing

Why Choose Digital Marketing Programme?

Gain a comprehensive understanding of digital marketing principles and strategies.
Learn how to effectively manage social media platforms for business growth.
Master Instagram marketing techniques to enhance brand visibility and engagement.
Build a professional LinkedIn presence and leverage it for networking and lead generation.
Create high-converting landing pages to drive customer conversions.
Develop skills in lead management and automation using email, WhatsApp, and CRM systems.
Harness the power of Facebook and Instagram ads to reach a targeted audience.
Become proficient in SEO content writing to improve website visibility and organic rankings.
Build and customize websites using WordPress and essential plugins.
Design and optimize e-commerce websites for successful online selling.
Explore advanced SEO techniques to improve search engine rankings.
Learn the intricacies of paid marketing using Google Ads and Bing Ads.
Develop web design skills using Canva to create stunning visuals.
Gain insights into freelancing opportunities and master the art of freelancing in digital marketing.
Discover the potential of affiliate marketing and learn how to earn passive income through affiliate partnerships.

Enroll in The Rank Digital Marketing Course today and embark on a rewarding journey to become a proficient digital marketer, equipped with the knowledge and skills to excel in the digital age.

Key Highlights

Comprehensive Curriculum

Continuous Assessment and Feedback

Ongoing support and resources

Practical-oriented approach

Digital Marketing Course overview

Term 1

Foundation

1. Introduction to Digital Marketing

Understanding the digital marketing landscape
The importance of digital marketing in the modern business world
Key digital marketing concepts and terminology

2. Website Creation and Optimization

Building user-friendly and responsive websites
On-page and off-page SEO techniques
Optimizing website content for search engines

3. Social Media Marketing

Harnessing the power of major social media platforms
Creating engaging content and managing social media campaigns
Utilizing social media analytics to measure success

Term 2

Marketing Strategies

4. Content Marketing Strategies

Developing compelling content for different platforms
Content distribution and amplification strategies
Measuring the effectiveness of content marketing efforts

5. Email Marketing and Lead Generation

Designing effective email marketing campaigns
Building and growing email subscriber lists
Nurturing leads to drive conversions

6. Pay-Per-Click (PPC) Advertising

Understanding PPC advertising models (Google Ads, Facebook Ads, etc.)
Creating and managing PPC campaigns for maximum ROI
Analyzing and optimizing PPC performance

Term 3

Advanced Management

7. Web Analytics and Conversion Optimization

Implementing web analytics tools (Google Analytics)
Analyzing website data to make data-driven decisions
Conversion rate optimization techniques

8. Online Reputation Management

Managing online reputation and responding to reviews
Strategies to maintain a positive online brand image
Addressing reputation crises effectively

9. Digital Marketing Strategy and Planning

Creating comprehensive digital marketing strategies
Budgeting and allocating resources for digital campaign
Preparing for future digital marketing trends

Key details

This course includes

Tools you will be mastering

Course Content

Module 1: Digital Marketing Introduction

Understanding the fundamentals of digital marketing
Exploring the digital marketing landscape and its significance
Overview of digital marketing channels and strategies

Module 2: Social Media Management

Managing social media platforms for effective brand presence
Creating engaging content for social media
Developing social media marketing strategies
Analyzing social media metrics and insights

Module 3: Instagram for Business

Leveraging Instagram for business growth
Creating a compelling Instagram profile and optimizing posts
Implementing Instagram marketing strategies
Utilizing Instagram analytics and advertising features

Module 4: Building LinkedIn Profile/Page and Marketing

Creating a professional LinkedIn profile for personal branding.
Optimizing LinkedIn company pages for better visibility.
Leveraging LinkedIn marketing tools and techniques
Networking and lead generation on LinkedIn

Module 5: Landing Page Creation

Understanding the importance of landing pages in digital marketing
Designing high-converting landing pages
Optimizing landing page elements for maximum conversions
A/B testing and optimizing landing page performance

Module 6: Lead Management & Automation (Email, WhatsApp, CRM)

Managing and nurturing leads effectively
Implementing email marketing campaigns for lead generation
Utilizing WhatsApp as a marketing channel
Introduction to CRM systems and automation tools for lead management

Module 7: Email, WhatsApp, and SMS Marketing

Crafting effective email marketing campaigns
Leveraging WhatsApp and SMS for customer engagement
Best practices for email and mobile marketing
Analyzing campaign performance and optimizing results

Module 8: Facebook and Instagram Ads

Understanding the basics of Facebook and Instagram advertising
Creating effective ad campaigns
Targeting and retargeting strategies for better ad performance
Analyzing ad metrics and optimizing ad campaigns

Module 9: SEO Content Writing

Writing high-quality content for search engine optimization
Keyword research and on-page optimization techniques
Crafting compelling meta tags, headings, and descriptions
Optimizing content for voice search and featured snippets

Module 10: Website Building using WordPress and Essential Plugins

Building professional websites using WordPress
Customizing website themes and layouts
Incorporating essential plugins for functionality and optimization
Website security and performance optimization

Module 11: E-commerce Website Design

Designing and developing e-commerce websites
Integrating secure payment gateways
Optimizing product pages for better conversions
Implementing effective e-commerce marketing strategies

Module 12: Search Engine Optimization (SEO)

In-depth understanding of SEO principles and techniques
Conducting comprehensive keyword research and analysis
On-page and off-page optimization strategies
Technical SEO and site structure optimization

Module 13: Paid Marketing using Google and Bing

Introduction to Google Ads and Bing Ads platforms
Creating effective paid advertising campaigns
Targeting and bidding strategies for maximum ROI
Monitoring and optimizing paid campaigns for better performance

Module 14: Web Design Skills using Canva

Mastering Canva for designing web graphics and visuals
Creating eye-catching banners, social media posts, and infographics
Designing engaging visuals for websites and landing pages
Enhancing overall web design aesthetics

Module 15: Freelancing Tips and Tricks

Exploring freelancing opportunities in digital marketing
Establishing a successful freelance career
Finding clients and managing freelance projects
Pricing strategies and effective communication with clients

Module 16: Affiliate Marketing

Understanding the concept and potential of affiliate marketing
Identifying profitable affiliate programs and products
Promoting affiliate products through various channels
Maximizing earnings and optimizing affiliate marketing campaigns

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Know more about The Rank Digital Marketing Course

Career Opportunities after The Rank Digital Marketing Course.

After completing the Digital Marketing Course at The Rank, you will open doors to various exciting career opportunities in the digital marketing field. The demand for digital marketers is rapidly increasing as businesses recognise the importance of establishing a strong online presence and effectively reaching their target audience.

Here are some of the career opportunities you can explore:

These are just a few examples of the diverse career paths available in digital marketing. The skills and knowledge you acquire during the course will prepare you to succeed in these roles and adapt to the ever-evolving digital landscape. With the continuous growth of digital marketing, there are abundant job opportunities across industries and organisations of all sizes.

Enrol for the Best Digital Marketing Course in Bangalore today to gain the skills and expertise needed to thrive in the dynamic and rewarding field of digital marketing.

Reviews and Testimonials

I am extremely satisfied with the Digital Marketing Course at The Rank. The course content is comprehensive and covers all the essential topics needed to excel in the field. The trainers are highly knowledgeable and provide practical insights into real-world scenarios. I feel confident in applying the skills I have learned to my digital marketing endeavors. Highly recommended!

Ramesh Kumar

The Rank Digital Marketing Course exceeded my expectations. The trainers are experienced professionals who have a deep understanding of the industry. The course content is up-to-date and relevant, keeping pace with the ever-changing digital landscape. The practical assignments and case studies helped me gain hands-on experience and build a strong foundation in digital marketing. Thank you, The Rank, for this valuable learning experience

Neha Gupta

I enrolled in The Rank' digital marketing course, and it was worth every penny. Practical exercises and real-world examples made learning enjoyable. Thank you, The Rank!

Ramashankar Gupta

I am grateful for choosing The Rank for my digital marketing training. The course content is well-structured and covers all the key areas of digital marketing. The trainers are friendly, approachable, and go the extra mile to ensure that concepts are understood. Their guidance and support have been invaluable throughout the course. I am confident that the skills I have acquired will boost my career prospects. Thank you, The Rank, for a fantastic learning journey!

Rahul Sharma

The Rank' digital marketing course is a game-changer! I thought I knew a thing or two about digital marketing, but this course took me to the next level. The trainers are dynamic and engaging, and the course content is top-notch. The Rank is the go-to for digital marketing mastery!

Pranjal Bajaj

The Rank Digital Marketing Course is the best investment I made for my career. The trainers are industry experts who bring their practical experience into the classroom. The course content is engaging, and the modules are designed to build a strong foundation in digital marketing. The hands-on assignments and live projects gave me the confidence to apply my skills in real-world scenarios. I highly recommend The Rank to anyone looking to kickstart their career in digital marketing.

Priya Patel

I enrolled in The Rank Digital Marketing Course with no prior knowledge of digital marketing, and I am amazed at how much I have learned in a short span of time. The trainers patiently explain complex concepts and provide practical examples that make learning enjoyable. The course content is comprehensive and covers all aspects of digital marketing. The post-training support and career guidance provided by The Rank have been instrumental in my professional growth. I am thankful to the entire team for their guidance and support.

Sanjay Verma

The Rank' digital marketing course is top-notch! The trainers are experts in the field and deliver the content in an engaging manner. Highly recommend!

Aarti

Frequently asked questions

Q: Is there any prior experience required to enroll in this course?

A: No, this course is suitable for beginners as well as professionals looking to enhance their digital marketing skills. Our curriculum covers the fundamentals and progresses to advanced topics.

Q: Are there any job placement assistance or internships provided after completing the course?

A: Yes, The Rank provides job placement assistance to eligible students. We also collaborate with industry partners to offer internship opportunities for practical exposure.

Q: How long is the course duration?

A: The Digital Marketing Course is designed to be completed in 2 months. The course is divided into three terms to provide a comprehensive learning experience.

Q: Will I receive a certificate upon completion of the course?